Under Armour Association Basketball Circuit

Created to flex for both the boys as well as the girls for the Under Armour High School spring hoops circuit. Conceptually, the system centers around the idea of a blueprint, representing something built with a strong work ethic and with intention and precision.

The lines of the court create the structure, forming a flexible graphic language across touchpoints. Electric cyan and turquoise drive each palette - the goal was to lean into youthful energy, decorating the space in a professional, dynamic way while still letting the players shine.